Being an entrepreneur, Groover says, isnât just about selling a product. Itâs about personal growthâabout taking your vision and bringing it to fruition, and about always pushing yourself to take that vision further. What gets in your way isnât the money you donât have, or what you donât know about the industry you want to get intoâitâs believing you canât do it, that you donât have the power or the resources you need to make your dream into a reality.
Groover walks you step by step through ten negative âWhat If?â questionsâWhat if I donât know what Iâm doing? What if I donât have the money? What if I fail?âand how to turn them around by asking yourself: What if I can learn? What if I donât need much money? What if I succeed? She also asks âWhat Not?â: Why not find a mentor or take a class? Why not ask for investors? Why not try?
With dozens of personal stories from successful entrepreneurs in areas as diverse as dog walking and handbag-invention, plus practical advice for every step of your journey, What If? and Why Not? is the most complete guide available to help you you start the business of your dreams.
Production by Lisa Davis. Website by Isa Cann of MediaArchitects.org
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