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This week Guy Evans examines Chapter 3 of Edward Bernays' seminal text 'Propaganda'. In this chapter, 'The New Propagandists', Bernays characteristically boasts that the public are not aware of the 'invisible rulers' that control elected figureheads behind the scenes. He suggests that public opinion must be molded by the 'intelligent few', and argues that in many aspects of our daily lives, we are influenced by deceptive trend-setters that manipulate our desires and cause us to make uninformed, irrational choices.