Some archive (>10 years old) programs are not reachable through the search engine. They can be found at www.radio4all.net/files/pub Your support is essential if the service is to continue, there are bandwidth bills to pay every month and failing disk drives to replace. Volunteers do the work, but disk drives and bandwidth are not free. Click on this bar to contribute, even a dollar helps.
 
Program Information
 Writers Voice 
 Interviews with Shel Horowitz & Michael Shuman
 Weekly Program
 Shel Horowitz & Michael Shuman
 Francesca Rheannon  
 For non-profit use only.
We talk with Shel Horowitz about his new book, GRASS-ROOTS MARKETING FOR AUTHORS AND PUBLISHERS. We also talk with Michael Shuman about SMALL-MART REVOLUTION: How Local Businesses are Beating the Local Competition.
theme: Dave Brubeck, "Cassandra"
Grassroots marketing maven Shel Horowitz has just released his second book on the subject: GRASS-ROOTS MARKETING FOR AUTHORS AND PUBLISHERS. We talk with Horowitz about this indispensable guide for getting the word out about your book or booklist.
Also, can locally-owned businesses compete with giant corporations on profitability, price, wages and social responsibility? Yes, says Michael Shuman. His second book, SMALL-MART REVOLUTION follows in the footsteps of his first, GOING LOCAL: Creating Self-Reliant Communities in a Global Age. He is also founder of BALLE: Business Alliance for Local Living Economies.

  Download Program Podcast
00:54:56 English 2006-12-01
 WMUA 91.1 FM
  View Script
    
Horowitz_Shuman  00:54:56  64Kbps mp3
(25.11MB) Mono
178 Download File...