Tinker-Salas dissects Mexican election, most important in Americas, and return of PRI to power through buying votes using new technologies, social media, etc.; crafting of Enrique Pena Nieto as new face of party; of its goal of privatizing PEMEX to please US; of plans to modernize war on drug cartels with Colombian Gen. Oscar Naranjo as advisor; of distorted pre-election media coverage that ignored Lopez Obrador; of rise and importance of 132 student group that has led post-election protests; of power of Walmart; of coups in Americas since Obama presidency.