In a David VS Goliath fight a grassroots group joined by organic food, farm and environmental organizations, is facing some of the most powerful corporations, including Monsanto, DuPont, BASF, Bayer, and Dow over the deceptively simple issue of labeling GMO foods. Almost one million Californians made it possible for the labeling proposal to be placed on the November 2012 ballot as Prop. 37, however as of production of the program on September 25, over $30 million have already been committed by the GMO industry and pesticide producers to defeat Prop 37.
This program is a personal portrait of the farmer, midwife and now grandmother from Chico, CA, Pamm Larry, who single-handedly initiated the labeling campaign and met thousands along the way who also want to see genetically modified food labeled.
Both sides agree one one thing: Whatever the outcome, the California election result for Proposition 37 will not be the end of the issue by any means. As of September 2012, 11 other states have already formed a coalition to initiate GMO labeling campaigns via legislation or ballot initiatives patterned after Prop. 37. So even if money wins over people in California the issue will not go away. If Prop. 37 passes the Ag. chemical and industrial food corporate lobby, headed by Monsanto, have already warned of a legal challenge.
Pamm Larry was recorded at the Heirloom Seed Expo at Santa Rosa, CA, on September 11, 2012
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