Edward Bernays, the 'Father' of Public Relations and highly influential in informing modern advertising techniques, quite literally wrote the book on Propaganda. It was released in 1928 and makes the case that "the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society (p.9)."
In this podcast series, Guy Evans examines just how influential Bernays' ideas were, and details the resulting impact in relation to public relations, advertising, celebrity culture, and democracy itself. This week, Chapter 2 is under the microscope, a chapter that further details the scientific underpinning that explains how the minority influence the majority.
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