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Program Information
Writers Voice
Interviews with Shel Horowitz & Michael Shuman
Weekly Program
Shel Horowitz & Michael Shuman
 Francesca Rheannon  Contact Contributor
Dec. 2, 2006, 4:42 p.m.
We talk with Shel Horowitz about his new book, GRASS-ROOTS MARKETING FOR AUTHORS AND PUBLISHERS. We also talk with Michael Shuman about SMALL-MART REVOLUTION: How Local Businesses are Beating the Local Competition.
theme: Dave Brubeck, "Cassandra"
Grassroots marketing maven Shel Horowitz has just released his second book on the subject: GRASS-ROOTS MARKETING FOR AUTHORS AND PUBLISHERS. We talk with Horowitz about this indispensable guide for getting the word out about your book or booklist.
Also, can locally-owned businesses compete with giant corporations on profitability, price, wages and social responsibility? Yes, says Michael Shuman. His second book, SMALL-MART REVOLUTION follows in the footsteps of his first, GOING LOCAL: Creating Self-Reliant Communities in a Global Age. He is also founder of BALLE: Business Alliance for Local Living Economies.

Download Program Podcast
00:54:56 1 Dec. 1, 2006
WMUA 91.1 FM
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1   00:54:56  64Kbps mp3
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